Another One – A$AP Rocky Named As Ray-Ban’s First Creative Director

Ray-Ban has just dropped a surprise announcement – The iconic eyewear brand, known for its timeless shades that have graced the faces of legends for nearly nine decades, has tapped none other than A$AP Rocky as its first-ever creative director. This isn’t just another celebrity endorsement. This is a pivotal decision that’s set to redefine what Ray-Ban means to a whole new generation.

I have to give this move the credit it deserves, the sheer audacity of this move. Ray-Ban, a brand that’s been around since 1937, is bringing in a hip-hop superstar to lead its creative vision. It’s like watching your grandpa suddenly start spitting bars – unexpected, but damn if it isn’t exciting especially with the current political climate.

A$AP Rocky, is a cultural force, a fashion icon, and a trendsetter who’s been pushing boundaries since he burst onto the scene in 2011. His style has alwylays been different and now, he’s bringing that same innovative spirit to Ray-Ban.

But what does this mean for Ray-Ban? Well, according to the brand’s president, Leonardo Maria Del Vecchio, it’s all about breaking the mold. “We are not a traditional brand. We never had a creative director, so we wanted the first one to be untraditional and revolutionary,” he said. And revolutionary is exactly what A$AP Rocky…